Struktol, a new player in the plastics additive market, needed to establish name recognition and brand messages.

M&A established the brand statement "Expect More. Realize More." and built the company's integrated marketing communications program around it. The brand awareness campaign included advertisements, brochures, tradeshow booths, a CD-ROM and a website. The program utilized measurement strategies that identified a solid and significant ROI. The communication efforts resulted in the company establishing a foothold in the composite wood market.